Cutting Into the Razor Market

There is a saying in marketing: “give away the razors and sell the blades”. The idea behind this adage is that once consumers have a razor they will need to buy blades over and over again – which is where the real revenue lies. And that example is not just metaphorical. For over 100 years, Gillette has dominated the shaving market by taking this very approach (that’s why purchasing a Gillette Fusion Razor is cheaper than buying a pack of blades). But while this concept helps business to make a lot of green, it does so at the expense of the consumer.

But one inventor believes he has devised a solution to the razor conundrum. His patent-pending invention (which has yet to be named) keeps blades sharper longer – meaning consumers won’t have to buy replacement blades as often. Celso Martell, a Montreal inventor and construction consultant, invented his new product because he disliked the business model that had him regularly shelling out dough for high-priced razor cartridges. Martell’s solution: a silicone pad with diagonal grooves. A person slides a used razor blade down the length of the pad a few times and the cutting edge is re-sharpened to ideal shaving condition. Martell even goes so far as to claim his invention can make an old blade “better than a new blade”. For a news story on Martell, the Montreal Gazette tested Martell’s prototype with a two-blade Gillette Sensor Excel and a five-blade Gillette Fusion and found both razors became noticeably sharper. The individual testing the Fusion blade even agreed with Martell: the blade felt better than a new one.

Oddly enough, Martell found inspiration for his invention in a somewhat unexpected place: the butcher shop. While not exactly the gentlest of cutters, Martell thought about how butchers sharpened their blades – running them along a steel rod. By replicating that diagonal motion, Martell believed modern-day razor blades could be honed and, hence, reused over and over (like butcher blades). After five years and $10,000 spent on development, Martell managed to create a device he believes accomplishes just that. Users can sharpen razor blades by simply running them up and down the diagonal groves in the silicone pad a couple times. Eventually, he hopes to sell the product for between $5 and $10 – about the same price as a couple replacement cartridges.

But while Martell’s invention seems promising, everyday inventors have been developing ways to keep razors sharp since, well, the invention of the household razor. Many of these inventions are not even physical objects like Martell’s pad, but rather “home remedies”. Some suggest the key to preserving razors lies in dry shaving (though that prospect tends to make a lot of guys cringe), while others say simply drying off a blade after use can extend its life exponentially. Another blade-extending idea involves preventing oxidation. People have employed a number of different methods to accomplish this – including storing blades in oil, soaking them in vodka, or covering them in Vaseline after use. Other notable alternatives to buying replacement blades: using an electric razor (initially expensive), getting an old-fashioned straight razor (which can be sharpened with a leather strap) or, the most effective solution, not shaving at all.

Despite all the razor-preservation notions out there, replacement blade cartridges are still being bought by the millions. And, as companies continue to fit more and more blades on a single cartridge, they continue to get more and more expensive. While his invention has yet to be manufactured and marketed, Martell claims his prototype has kept his Bic disposable razor sharp for two years. That’s two years without buying a single blade.

10 Reasons Why Smart Men Should Use An Electric Razor

With cutting-edge designs and amazing features, electric razors for men with busy schedules, sensitive skin or limited time has become the grooming tool of choice. They know they can count on their razor to deliver results, wherever and whenever a quick convenient touch up is needed. And, naturally if you are a smart man, there are so many more reasons why using electric shaver is more convenient than a manual razor.

Here we’ll take a brief look at some of the reasons why we think an electric razor is so much more convenient…

1) The majority of foil razors require changing of the outer foil at most once a year and the inner blades generally every two years. Some rotary razors may require replacement blades once a year. The long-term cost is negligible in comparison to a manual razor and its associated costs

2) You will find most electric razors don’t require shaving cream. This cuts down on maintenance costs as shaving creams can be quite costly and is time efficient.

3) An electric shaver is portable and more convenient to use when travelling.

4) The definite advantage of an electric razor is the lack of cuts, nicks and even skin irritations.

5) Many of us may experience shaky hands which can make shaving with a manual razor a hazardous area when you are older. Fortunately the wise elders amongst us can safely groom themselves without worrying about cuts as electric razors are quite simply much safer to use than a manual razor.

6) A good quality electric shaver saves time and is simply easier to use.

7) Depending on the look you want when grooming your facial hair, you may not even need a mirror.

8) Electric shavers allow you to groom your facial hair faster with less fuss on the occasions when you feel lazy.

9) In comparison to manual razors, an electric razor lasts much longer, saving you a lot of money over time as you don’t need to be constantly replacing expensive razor

10) For men with skin conditions such as pimples or acne, electric shavers are the perfect answer is men will suffer less discomfort and fewer cuts. The razors of today are easy and convenient to use along with many great design features and innovations. Cutting-edge technology means they can provide closer shaves than ever before.

Closing Thoughts On Why Using An Electric Shaver Is A Smart Move..

While this is by no means the be all and end all of reasons of why you should use an electric razor, the reality is they are simply easier to use. They are clean, ergonomically designed, they pretty much look after themselves, there is no mess to clean up unlike shaving where you need to deal with water temperatures, do you have a sharp razor blade so you don’t mangle your face and, is there shaving cream…

Cutting edge technology has advanced mens personal grooming in leaps and bounds with today’s modern electric razors, for me, George, they get a big tick. When researching which razor to use, foil or rotary, a buyer’s guide to the benefits of each type of razor is handy…

Gifting an Electric Razor – 5 Reasons Why People Like Them

With the holiday season fast approaching you are sure to be busy deciding what gifts to give your friends and loved ones. If you are stuck for a gift for a man then you should certainly consider getting him an electric razor. Needless to say, this is a gift that is only appropriate if it is intended for a person you are very close to – a father, husband, boyfriend, son or even a brother. What you can be sure about is that this gift will be appreciated very much.

If a man does not already have an electric razor then you can be sure that he will like to have one because of the following reasons:

1. This is a very neat and tidy way of getting daily grooming needs done since it does not involve the use of water. In comparison, ordinary razors can be very messy because they require the application of shaving foams and gels. However, certain models of electric razors can easily be used in the shower.

2. The shave is extremely smooth and even a person who has very sensitive skin can use this razor without any problems.

3. The shave is extremely close when compared to a manual razor. A man who has very strong growth of facial hair will benefit from having the closest possible shave since it will enable him to go longer without stubble on his face.

4. It can be used at any location of the user’s convenience. An ordinary razor, on the other hand, can only be used in the bathroom.

5. They get the job done very quickly. A man can easily pack more work into his day if he can reduce the time spent on personal grooming.

As you can see, there are many advantages to using an electric razor. However, you’ll need to find out the man’s preferences when it comes to these razors before you actually buy one for him. Many men prefer rotary razors because they are highly efficient. However, other men opt for foil razors because they replicate the action of old fashioned manual razors.

Be sure to find out which type of razor will work best for the man in question before you spend money on them. Depending on the model you opt for, this can be a rather expensive gift. However, it is one that is sure to be used on a daily basis for a very long time to come.